MISSION ROCK RESIDENTIAL
Mission Rock Residential was formed by a group of real estate industry professionals with extensive national property management experience . In the following 12 years , the company has grown significantly , with its current executive management team collectively boasting over 325 years of multifamily expertise , enabling Mission Rock to understand the unique challenges of the industry and develop innovative solutions to address them .
At the helm of Mission Rock ’ s technological transformation is Kevin Vertrees , Executive Vice President of Information Technology . Having joined the company in April 2024 , he brings nearly three decades of real estate industry experience to the role . His experience with RealFoundations – a company that is a strategic partner for Mission Rock – has proven invaluable in shaping the company ’ s technology strategy .
“ For 20 years I worked for a large public company based in Cleveland , Ohio , as the Enterprise Architect and Chief Information Officer for the New York business unit ,” he says . “ I then spent seven years as a Lead Managing Consultant with RealFoundations , helping numerous real estate companies execute their technology strategy and aligning the real estate strategy to the people , processes and technology investments needed to achieve the company ’ s objectives .”
Working alongside Kevin is Marcella Eppsteiner , Chief Experience Officer at Mission Rock . Her journey in the industry spans over two decades , starting from
“ We ’ re not necessarily just thinking that technology is going to solve everything . It ’ s also about how we can organise people and processes ”
KEVIN VERTREES EXECUTIVE VICE PRESIDENT , INFORMATION TECHNOLOGY , MISSION ROCK RESIDENTIAL
on-site roles and progressing through marketing before joining Mission Rock at its formation in 2012 .
“ I ’ ve been in the industry for over 20 years ,” she shares . “ I started off on-site at the property level as a leasing consultant and then property manager before shifting into marketing and corporate support roles . I started in the Florida market , including Miami , and then relocated to Denver , Colorado for the formation of Mission Rock .”
A strategic approach to technology implementation In an industry as competitive as multifamily property management , a well-crafted technology strategy can be the difference between thriving and surviving . Mission Rock Residential has embraced this reality , developing a strategic approach to technology that helps set it apart from its peers .
214 October 2024