MISSION ROCK RESIDENTIAL
Tribeca- St Louis MO
The human element in property management Despite its strong focus on technology , Mission Rock never loses sight of the human element in property management . This balance between technological efficiency and personal touch is a key differentiator for the company in an increasingly digital world .
“ In multifamily , we ’ re in the business of providing homes ,” Marcella says . “ We have to be the voice of the customer – our residents and team members – to help find the balance and harmony between using technology and customer service to better serve our residents while understanding that seeking a home is a human experience .”
She further elaborates on the personal nature of their business : “ I worked on-site and I ’ ve witnessed residents meeting each other , meeting their future partners at the community ,
“ AI is a great technology , but we also need to recognise and consider the risks it introduces across our processes ”
KEVIN VERTREES EXECUTIVE VICE PRESIDENT , INFORMATION TECHNOLOGY , MISSION ROCK RESIDENTIAL
getting married there , having babies , raising their families . These are real life changes . It ’ s a human experience .”
This understanding of the deeply personal nature of home-renting informs Mission Rock ’ s approach to technology implementation . Rather than seeking to automate every interaction , the company
technologymagazine . com 223