VP Fabrizio Campanale on the strategy behind Sunrise’ s 5G SA rollout, 3G shutdown and how customer obsession drives every bold technological move
SUNRISE
VP Fabrizio Campanale on the strategy behind Sunrise’ s 5G SA rollout, 3G shutdown and how customer obsession drives every bold technological move
In a telecommunications landscape often populated by cautious incumbents, Sunrise stands out as the leading challenger in the Swiss telecom sector. As the first operator in Europe to launch 5G and among the earliest in the world to deploy a nationwide 5G Standalone( SA) network, Sunrise has built its strategy around staying ahead of the curve. It pursues innovation relentlessly and is firmly committed to operational excellence and customer satisfaction.
As Vice President of Entertainment, In-Home and One Assurance, Fabrizio Campanale brings a valuable perspective to Sunrise’ s network strategy and recent developments. With a career that began in semiconductor design and now encompasses the full spectrum of telecommunications services, a philosophy of pragmatic innovation shapes Fabrizio’ s leadership. His remit
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The number of EU and US patents held by Fabrizio Campanale gives him a unique insight into how the most complex network transformations ultimately impact the daily experience of millions of customers.
A culture forged in disruption and ambition Sunrise emerged from its 2020 merger with UPC, an event that combined complementary strengths to create an organisation with a unique culture and strategic advantage. The integration was central to Sunrise’ s ability to innovate rapidly while maintaining a deep understanding of infrastructure.
“ Sunrise today is the result of a cultural and strategic integration between two distinct legacies: UPC, with its strong network infrastructure orientation and Sunrise, with its telecom-driven mindset, mobile leadership and proven spirit of innovation in mobile technology,” Fabrizio says. He notes that the merger brought together complementary strengths and identities.
The merger has fuelled a corporate culture where challenging the status quo is not only encouraged but expected. It is this mindset that has empowered Sunrise to become a European pioneer in 5G and, more recently, 5G SA. Rather than taking a cautious, follow-the-leader approach, Sunrise embraces
102 October 2025