Technology Magazine October 2025 | Page 203

system. iFIT is in the midst of a global rollout of SAP S / 4HANA, a project Jason describes as a“ keystone foundation block for our strategy going forward”. The goal is not just to replace an ageing system but to create a single, stable, real-time source of truth for the entire organisation.
“ The sooner we transition to SAP, the sooner we can provide real-time visibility of inventory levels, shipment status, container tracking, incoming orders, accurate forecasts and real-time financials – all instantly accessible,” he explains.“ That’ s going to be a game changer.”
This foundation is essential to iFIT’ s core mission: operating at the speed of its customers, who demand instant answers and reliable delivery commitments.
Engineering the customer journey with AI and agility With the back-end transformation well under way, iFIT has simultaneously focused on transforming its customer-facing technology. The goal is to create a frictionless, intelligent and highly-personalised journey that spans from the first click on an e-commerce site to the daily interaction with an AI-powered workout coach. technologymagazine. com 203