IFIT
A headless commerce revolution iFIT is moving away from monolithic legacy e-commerce platforms and embracing a modern, headless architecture powered by Commerce Layer, Content Stack and Stripe. The microservices-based approach decouples the front-end customer experience from the back-end commerce engine, providing immense flexibility and speed. It has already transitioned its US, Canada, Germany and UK sites with zero business disruption.
The new architecture allows iFIT to be incredibly agile. Jason points out that working with partners like Stripe enables them to rapidly introduce diverse and country-specific payment options, from Klarna to other local financing solutions.“ It took months to do what should be a straightforward change,” he says of the old system. Now, new functionality can be implemented in a fraction of the time, making it easier for customers to buy and enhancing iFIT’ s ability to adapt to local market preferences.
Intelligent service and proactive support Perhaps one of the most impactful areas of iFIT’ s digital enablement is its work with Salesforce. Leveraging Service Cloud, Marketing Cloud and the Einstein AI platform, iFIT is fundamentally changing how it interacts with its millions of active users.
The initial focus has been on optimising the contact centre.“ We’ re working with Salesforce on leveraging a lot of their AI capability,” continues Jason.“ AgentForce for things like the traditional call deflection.”
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