CREDIT: NETFLIX AI
THE ETERNAUT: IS GEN AI REWRITING STREAMING’ S FUTURE?
Netflix’ s use of Gen AI in The Eternaut marks a pivotal moment for film and streaming. By synthetically creating complex VFX sequences 10 times faster and far cheaper than traditional methods, Netflix demonstrates how AI is unlocking creative possibilities once limited by budget and scale. According to Ted Sarandos, co-CEO of Netflix, AI won’ t replace storytellers, but is“ helping creators expand the possibilities of storytelling on screen”. technologymagazine. com 23