Brian Rice, CIO,
McDonald’ s the overall experience for our customers and crew gets even better,” says McDonald’ s CIO Brian Rice.
How data informs decisions McDonald’ s commitment to analytics-driven decision-making is rooted in its Accelerating the Arches growth strategy, launched in 2020. Introduced at a time when COVID-19 was reshaping consumer habits at the blink of an eye, the strategy emphasises digital evolution as central to both customer experience and internal efficiency.
Then, in 2023, McDonald’ s announced a multi-year partnership with Google Cloud.
The collaboration aims to modernise how data flows through restaurants around the world.
In practice, this means that McDonald’ s point-of-sale data – from every order placed – feeds directly into a continuously learning set of ML models.
2023:
McDonald’ s and Google Cloud enter partnership
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