ASIA challenger brand , regardless of how well we are growing . We want to be within the top five within five years in the Philippines , and we are well on our way to achieving that .”
OVERHAULING THE INDUSTRY The main driving force for FWD Life Insurance , however , is working to change the perception of the industry within the Philippines – something that initially enticed Umali to join the business .
“ What drew me to the company was the vision – the company wants to change the way people feel about insurance . That ’ s a strong statement for me ,” comments the CTO .
“ What also drew me here was the work I have done in the last four years of my professional life , looking at disruptive solutions for the market . FWD has the same approach , they want to overhaul the industry . Insurance carriers are deemed as traditional villains by the people . They are only after the money – that ’ s the assumption – and that they do not truly care about the customer ,” Umali continues .
BUILDING TRUST In order to change the perception of the industry , FWD Life Insurance has worked to change the way that customers feel when they interact with Umali reveals . “ Technology played second fiddle , the primary change was in the people . In order for you to change the way people feel about insurance you must change the way people feel about IT . You must find and include people who feel strongly about
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