HOW TO COMPETE AND SURVIVE IN TODAY ’ S DATA-DRIVEN WORLD
SPONSORED BY TERADATA
For more information on this revolutionary approach to agile decision making visit : www . Teradata . com / SentientEnterprise
BY OLIVER RATZESBERGER AND MOHANBIR SAWHNEY
It ’ s amazing what can happen when two people with very different perspectives get together to solve a big problem . This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields — one , an academic researcher and consultant , and the other , a longtime analytics practitioner and Chief Product Officer at Teradata . Together , they created a powerful framework every type of business can use to connect analytic power , business practices , and human dynamics in ways that can transform what is currently possible .
Mohan and Oliver ’ s framework will change the way everyone in business makes decisions — from small , tactical ones to mission-critical ones — by continuously decomposing problems into manageable components . But it is a journey only a few brave ones have started because it is as long-term and complex as it is realistic and valuable . But make no mistake about it — it ’ s an ongoing journey . There is no finish line .
This is not for the meek or faint of heart . It ’ s for the early adopters among you who want to get ahead of the competition or for the followers among you to ensure your survival .
And for the unconcerned ? Hmm … well … odds are you will lose out to your competitors who are already building architectures and strategies to lead the way .
Mohan and Oliver believe you can be the pioneers of your organizations . You want to take your company in the direction it needs to go to survive , lead , and disrupt in this changing , data-intensive world .
This book will inspire you by getting you to think about how this model can bring you competitive advantage and not just ideas about data innovation . Success is possible if you embrace the changes and methods needed to fully leverage big data analytics for your businesses .
Mohan Sawhney is the McCormick Foundation Chair of Technology , Clinical Professor of Marketing and the Director , Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University . Prof . Sawhney is a globally recognized scholar , teacher , consultant and speaker in innovation , strategic marketing and new media . His research and teaching currently focuses on modern marketing , organic growth and business innovation .
Oliver Ratzesberger is Executive Vice President and Chief Product Officer of Teradata Corporation . Prior to Teradata , he spent seven years at eBay where he led their data warehouse and big data platform programs . He also has deep experience with open source startups . Ratzesberger joined Teradata in early 2013 as leader of the Teradata Research & Development software teams .
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