“ Casinos are casinos and slot machines are slot machines . They ’ ve been around for more than 30-40 years and the game itself hasn ’ t changed . It ’ s the technology around those components that is the real change ”
TIGRE DE CRISTAL
“ Casinos are casinos and slot machines are slot machines . They ’ ve been around for more than 30-40 years and the game itself hasn ’ t changed . It ’ s the technology around those components that is the real change ”
Paulo Moreira , VP of Information Technology
232 instant gratification , loyalty is not important and tend to frequent whats “ in ” and driven by technology .
This millennial generation is vastly different to the older generation of gamers . Where casinos could rely on the demand for slot machines , gaming tables , the casinos of today and tomorrow need to redefine how they incorporate this demand for instant gratification for a newer generation .
For Moreira , two key trends have emerged over recent years – instant sharing of experience and social media . “ People spend a large portion of their time on social media sharing their achievements and their successes ,” he says . “ It ’ s all about providing the opportunity to “ brag ” and operations like ours are looking at Social Media integration . This is part of what Moreira believes is a key differentiator from many competitors . He feels that technology is and will continue to be an enabler of added value out of existing gaming systems , which in turn adds value to the Tigre de Cristal resort overall .
“ All hotel rooms are built pretty much the same , casinos and slot machines are a commodity ,” he says . “ So , it ’ s about creating that different experience ,
SEPTEMBER 2018