AFRICA which is a continuous challenge .”
The traditional experience within a casino often tends to be a solitary one . A customer will sit behind a single slot machine for a number of hours . Tigre de Cristal looks to flip that on its head and , through social media and leader boards , turn that solitary experience into a communal one .
One way in which this is being utilised is through the way in which millennials can access the games themselves . Through leading mobile applications , such as Candy Crush , the slot machine mechanism has been brought to the palm of the customers hand .
Providing customers with the ability to partake in one of the casinos games on a mobile device and through a secured wi-fi infrastructure , will be a key differentiator for any casino operation .
This , Moreira feels , capitalises on the millennial generation ’ s multi-tasking mentality and instant gratification .
“ They want to be able play our games but play them at their own time and with their own devices ,” he says . “ It ’ s just an example of where the technology is not brand new but the experience around it is . Customers can be on site , sat at the bar , in the lounge , or even in the restaurant with friends and still play on their favourite game , whilst socialising with friends and family .
With any technology , it opens a doorway to capturing and ultimately utilising data and information . As a business that is looking to create repeat business , the data that is captured will prove instrumental in understanding the customer behaviour and demands .
Moreira recognises as much but understands that it ’ s not about the quantity of the data , rather the quality .
“ The question is how accurate and quick the data is available before it becomes obsolete ? The habits of today are not necessarily you ’ re habits of next week ,” he says and in this fast pace environment decisions need to be taken fairly quickly .
“ Tigre de Cristal has been incredibly successful on this front because we encourage mistakes as mistakes prove crucial in achieving success . The data allows us to recognise a mistake , act on the mistake and take learnings from that mistake in order to improve as we grow .”
A journey of this scope , embracing the future but respecting the past , is not a journey a business can achieve
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