SIMPLIFIED APP DEVELOPMENT
DIGITAL STRATEGY
36 platform for business . Each solution can be sold as either an individual product or under the SOTI One umbrella . “ It ’ s a whole ecosystem , to take those core problems and make them really easy to solve ,” says Rodrigues . “ Our parts are integrated , so each product , each part , becomes better if you buy another product . Each of them gains information from the other .”
Innovation is at the heart of SOTI as a company but Rodrigues is keen to emphasise the importance of intelligent growth – or the adoption of what he refers to an ‘ old-fashioned , conservative mentality ’.
“ Some interesting DNA about our company is that we ’ ve never taken any VC funding , so there ’ s not a penny of owed money ,” he notes . “ That makes us very resilient and we ’ ve been profitable for 88 consecutive quarters because of that . In fact , we ’ ve never had a losing quarter . There ’ s some different dynamics here and it ’ s that old-fashioned , conservative mentality that allows us to do that .
“ We have some interesting ideas in the pipeline . Let ’ s say , secret ideas that actually are going to incorporate artificial intelligence and machine
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learning and those sorts of things . But we are long-term thinkers . The world certainly is waking up - we have some of the largest multi-nationals in the world using our technologies , so one of our biggest challenges here is to really grow smartly .”
SIMPLIFIED APP DEVELOPMENT
SOTI Snap has proven to be one of the most popular products created by SOTI ’ s engineers . Businesses have previously
SEPTEMBER 2018