CRU GROUP
Will Blake , Director of Technology & Analytics at CRU Group , discusses how data and data analytics is driving change in commodities
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T he digital transformation of every industry sector means that an immeasurable amount of data is being generated by businesses , industries and consumers worldwide every day . The effective harnessing and analysis of that data can generate significant value to companies through the greater understanding and insight of trends , and better prediction and forecasting that allows robust strategies to be delivered .
The latter is where CRU comes in . The Londonheadquartered company uses data to offer unrivalled business intelligence on the global metals , mining and fertiliser industries through market analysis , pricing assessments and consultancy services . The content and insight provided by CRU gives a complete view of the commodity market , enabling operators and industry participants to make critical business decisions .
Understandably , delivering such a comprehensive suite of services requires a robust and innovative technology and analytics strategy . Will Blake is responsible for driving this strategy . Will is a highly experienced technology leader , having spent
SEPTEMBER 2020