CRU GROUP
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“ Companies are producing reams of data and , at the same time , using a lot more to improve their operations ”
— Will Blake , Director of Technology & Analytics , CRU Group
more than 15 years at CRU and , previously , close to two years working as a geophysicist in a seismic exploration team . Data has been an overarching theme throughout his career , as he explains : “ Geophysics is a data intensive role that requires the handling of large volumes of information – the oil industry was really one of the first that exploited the value of data in this way , so that experience has certainly given me a greater understanding of the challenges around information and data , as well as how we can effectively solve the issues our customers face .”
During his 15 years at CRU , Will has witnessed data , and the effective analysis of that data , play an increasingly important role in the business strategies of customers . “ It ’ s been a huge transformation ,” he notes . “ Generally speaking , data is a lot more prevalent and is consumed from a host of different and new sources , such as increased automation and so on . Volume-wise , we ’ re dealing with so much more information that we analyse , so it ’ s a significant change .
SEPTEMBER 2020