CRU GROUP
18 to transport that information to them by courier . Similarly , the data collection was also quite a manual process .
“ What ’ s really changed is the accessibility of data ,” he continues . “ Clients used to be happy receiving a report once a year , or once a quarter , but now we ’ re no longer willing to wait for that information – technology makes everything instantaneous , so our whole cycle has had to change in terms of what we produce and how we produce it . It ’ s no longer about pulling information together and presenting it to the customer , people can often find that information easily elsewhere . To be successful , we have to add value and interpretation on top of that information , which CRU is very good at .”
To manage this transformation and add value , Will explains that CRU “ pulled back to the information and the content , rather than focus around the technology , which people do have a tendency to do . The latest tools don ’ t necessarily matter that much , for us the focus has always been the accessibility of data and information , the understanding of what our customers need to help them make effective
SEPTEMBER 2020