TELSTRA PURPLE

extracting more inherent value from their data sources ,” Bullen emphasises . The roadmap for data transformation must ultimately be tailored to every company and their level of data maturity . Nevertheless , there are some key tenets , which Telstra Purple cleaves closely to . “ It starts with discovery ,” says Bullen . “ Identify what is currently in place and what is required . Then you move on to a curate phase ; making sure all your data flows are catalogued and tracked in a governance framework . Third is to provide access – putting in place a flexible , secure data service for applications and users . And finally , you can then move to insights and value , using the data to build new processes and predict new things . That ’ s the general pattern , but within that we see a lot of variation from company to company .”

The blockers preventing companies from fully embracing such a data transformation come chiefly in the