An insight into how CRU efficiently dealt with the global pandemic
CRU GROUP
22
CRU specialises in market-leading research built on robust and transparent methodologies . Regardless of specific sector or operation , its customers typically use the content and information provided to inform critical business decisions such as whether to enter a certain commodity market , for example . It also offers price assessments from a team of specialists in London , Beijing , Mumbai , Pittsburgh , Shanghai , Singapore and Santiago . Will explains that primary research in these areas covers supply , demand , price and costs analysis ; the content is also used to build proprietary models that inform CRU ’ s forecasting under the strapline of ‘ where commodities meet economics ’.
Information provided by CRU helps organisations navigate challenging market conditions . This has been evidenced most recently in the company ’ s work during the global COVID-19 pandemic . Like all companies , CRU faced the challenge of shifting to a remote working business model . “ It ’ s been very challenging ,” Will highlights , “ but as we have offices in Beijing and Shanghai , which both enforced home
An insight into how CRU efficiently dealt with the global pandemic
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SEPTEMBER 2020