59 value by 2025 . Digital financial services offers the biggest opportunity for serving the underbanked , nearly 100 million adults in the region with limited access to financial services currently , by lowering costs and bridging gaps in data availability . This segment will be the main battleground for most players , with consumer technology platforms well-positioned to serve their needs given their large and engaged user base .”
Of course , the region ’ s progress is at significant risk of being derailed by the ongoing COVID-19 pandemic , as with all locations worldwide . If it can overcome that hurdle , the region is well set to fulfil its promise and become an internet-enabled technology powerhouse .
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