AI & DATA ANALYTICS
“ It wasn ’ t until I was on the phone to a group of CEOs that I realised just how much data distrust was hindering digital progression ”
GRAY HARDELL SENIOR MANAGER , SOLUTIONS MARKETING TALEND
Data hindrance Gray Hardell , senior manager , solutions marketing at Talend , has first-hand experience . “ It wasn ’ t until I was on the phone to a group of CEOs that I realised just how much data distrust was hindering digital progression ,” he says . “ During this conversation , the CEOs mentioned that they often spent 50 minutes out of a 60-minute meeting debating the reliability of the data , instead of using the data insights to make critical decisions .”
Hardell claims that “ the data landscape has become chaos ” but that this has opened up a market for scoring data on its reliability as a business indicator . Talend has created such a product , Trust Score , which aims to sort the binary wheat from the data chaff .
Making the most of data requires both technology and strategy , as John Spooner , head of Artificial Intelligence , EMEA , H2O . ai , explains : “ To make the most of organisational data , build a cross-functional team , and make sure everyone is involved , be they experts in data , technology , analytics , industry knowledge or line of business specialists .” It ’ s also vital to have an idea of what data analysis can and can ’ t do . “ Companies should start by having a clear idea of business problems they could solve and processes they could improve with their
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