Technology Magazine September 2021 | Page 97

ENTERPRISE IT

“ COMPANIES CAN KEEP THEIR OPTIONS OPEN AND BE READY TO REACT WITH AGILITY TO THE CONSTANTLY CHANGING BUSINESS AND TECHNOLOGY ENVIRONMENT ”

SIMON EVERIDGE , MANAGING DIRECTOR , RIGBY CAPITAL UK
benefit is that the customer is spared the pain of an expensive onboarding , and is more likely to retain loyalty . In return , the provider makes more money over time . The uptick is cost to the customer is outweighed by the convenience and the additional cost being amortised over a period of time which renders its significance marginal .
It ’ s a win-win solution for customers and providers , and it ’ s here to stay . The move to XaaS has meant customers are able to budget year-on-year costs , while
providers take a budget hit in their first year balance sheets .
Simon Everidge , managing director at Rigby Capital UK , says , “ The subscription model is becoming the preferred means of funding IT investment . Resellers and their customers want to be able to keep pace with technology investments in a more flexible , cost-efficient and transparent way , ensuring optimal ROI for their businesses .
“ Combine this shift with the current challenging economy and market conditions and it is easy to see why resellers and their customers are facing uncertain times when it comes to funding investments in technology solutions .”
Everidge maintains it is a win-win for providers and customers , but even if it wasn ’ t there is plenty of innovation in bundle pricing to mitigate fallouts . And he thinks it might continue to drive the trend towards multi-vendor models in future .
“ It ’ s transformational because organisations don ’ t require a big cash outlay that commits them long-term to one
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