JELLYFISH
Benjamin Pipat , Chief Solutions Officer of Technology Solutions at Jellyfish , on the company ’ s efforts to navigate the challenges of large-scale M & A activity
Founded over 15 years ago , Jellyfish is one of Google ’ s closest partners . The organisation offers creative marketing performance solutions for the platform world to help brands navigate , connect and harness the platforms that drive their growth through technology , media , creativity and data expertise .
“ Over the last three years , the range of services and products we provide has grown massively ,” says Benjamin Pipat , Jellyfish ’ s CSO of Technology Solutions . “ By increasing our spectrum of expertise , we ’ ve been able to provide our clients with more services and bring them to new platforms they may never have even considered before .”
One such example is Jellyfish ’ s recent expansion with Google . Having bolstered its social media expertise via M & A , Jellyfish took over Google UK ’ s social presence – to massive success .
“ Being able to expand and improve our clients ’ digital performance is what M & A is all about for us ,” notes Pipat .
This expansion has also led to stronger relationships with major players like Meta , Amazon and Salesforce , in areas such as Retail Media , Analytics and CRM .
212 September 2022