DIGITAL TRANSFORMATION
Winning
with Data in Sports | Amr Elrawi , Oracle
“ At Oracle Red Bull Racing we ’ re looking to shake things up in Formula 1 and set an example in sports and entertainment ”
AMR ELRAWI DIRECTOR , SPORTS MARKETING AND BUSINESS DEVELOPMENT , ORACLE
Engaging fans on and off the track Oracle Red Bull Racing has a vision to deliver the best fan engagement experience across the entertainment industry in a way only Oracle Red Bull Racing can , explained Amr Elrawi , Director , Sports Marketing and Business Development , Oracle .
With over 20 years of experience Marketing & Sales within the Telecom , Technology , Financial Services , and Sports industries , Elrawi is an award-winning commercially focused and data-driven business leader . In his current role , he helps sports organisations and partners to use data and technology to win and drive performance .
“ At Oracle Red Bull Racing we ’ re looking to shake things up in Formula 1 and set an example in sports and entertainment . They wanted to find ways , never before explored , to innovatively engage and reward fans , the lifeblood of their team ,” explained Elrawi .
In order to deliver value , they are developing a ‘ Win : Win : Win ’ strategy , for the fans , partners and the team . “ A strategy that centred on a clear and compelling value exchange for fans to connect and engage with us . One that really emphasised the “ partner ” aspect of partnership . That boosted the team ’ s energy and propelled us to win , on and off the track ,” he added .
74 September 2022