“ We ’ ve had some really good reactions to this from fans here at Wimbledon ”
KEVIN FARRAR UK HEAD OF SPORTS PARTNERSHIPS , IBM
England Club and speak to Kevin Farrar , the company ’ s UK Head of Sports Partnerships , on the technology behind the tools and what it means for the fan experience .
AI-powered tools aimed at extracting insights from data and improving fan experience As Farrar explains , IBM ’ s AI Draw Analysis builds on a number of years of work with Wimbledon aimed at extracted insights .
Its Power Index , launched two years ago , combines advanced statistical analysis and the natural language processing of IBM Watson to mine millions of expert opinions and performance metrics , quantifying each player ’ s momentum from tournament to tournament , and match to match .
“ Two years ago , we rolled out the IBM Power Index , which is the measure of a player ’ s form and momentum in the lead up to and during a tournament ,” Farrar explains .
Getty ; Wimbledon 2023 ,
Clive Brunskill
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