AI / ML
IBM AT THE MASTERS
For over 30 years , IBM has partnered with
Augusta National to bring increasingly cutting-edge technology consulting and technical expertise to millions of Masters fans .
The Masters uses several of IBM ’ s different AI capabilities to transform raw data into meaningful insights for the digital experience . The process is fully automated , helping the Masters Digital team quickly produce digital content . For example , the new AI Commentary feature uses large language models and text-to-speech capabilities to instantly add spoken commentary to more than 20,000 video clips served up on the Masters app .
130 million - the number of documents used to train IBM ’ s AI commentary model
“ We are teaching the large language model the language of tennis ”
KEVIN FARRAR UK HEAD OF SPORTS PARTNERSHIPS , IBM
the draw where they landed . So what we ’ ve got now is a new tennis stat to actually quantify that . We ’ ve got a favourability rating that we are putting against each player for the whole tournament and then a further rating done round by round . So then you can actually go in and see if a player has a favourable round or if they come up against a potential hurdle .
“ It ’ s adapting all the time , so it ’ s a very visual way of looking at it which is very engaging to see as the tournament unfolds , seeing how that plays out , and we ’ ve had some really good reactions to this from fans here at Wimbledon .”
IBM AI Commentary provides fans with a more insightful experience Another major AI-powered tool at this year ’ s Wimbledon was IBM ’ s AI Commentary feature , which brought generative AI commentary to all highlights
134 September 2023