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Some of the world ’ s leading sports organisations are leveraging AWS to elevate fan engagement , produce insights from performance analytics , create enhanced live broadcasts , and deliver smart venue experiences — all the while enabling more flexibility , lowered costs , and increased return on investment .

Through its partnership with the NFL , AWS helps schedule-makers create a fair and balanced schedule every year . As soon as the Super Bowl ends , the NFL starts running an algorithm to analyse over 100,000 potential season schedules until it finds the optimal one , leveraging over 4,000 Amazon EC2 Spot instances to do so .

AWS also partners with Formula One . During each race , 120 sensors on each car generate 3GB of data with more than 1,500 data points being created each second . F1 uses Amazon SageMaker to train deep-learning models with 65 years of data to provide fans with statistics , predictions , and insights into the splitsecond decisions made by teams and drivers streamed in real-time .

AWS also works with the NHL to debut advanced new stats , and with the Bundesliga in Germany , using AWS AI / ML , analytics , compute , database , and storage services to deliver a better fan experience . technologymagazine . com 33