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For more than 30 years , IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app .
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IBM has a number of partnerships with sporting organisations , from golf and tennis to the NFL , showcasing the power of IBM Cloud and Watson to millions of fans around the world .
The Masters manages a huge volume and variety of data – more than 30 different data points in a single swing of the club – using a data fabric architecture built with IBM Cloud . Tournament data is captured , routed , analysed and transformed into realtime insights found on the Masters app .
The Masters uses several different AI capabilities to transform raw data into meaningful insights for the digital experience . The process is fully automated , helping the Masters Digital team quickly produce digital content .
Wimbledon also works closely with IBM Consulting to provide fans with AI-generated insights and world-class digital experiences . Its AI Commentary is a new feature for 2023 that adds spoken AI-generated narrative to video highlight reels . This is achieved by utilising the large language models and generative AI services accessible through watsonx , which have undergone additional training on the specific domain and data of Wimbledon to produce relevant , reliable narrations of match highlight reels .
Another new feature for 2023 is the AI Draw Analysis , which utilises the IBM Power Index and Likelihood to Win predictions to assess each player ’ s potential path to the final .
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