Technology Magazine September 2024 | Page 49

Avatria , Celonis and Emporix drive efficiency for ACR
Avatria , Celonis and Emporix drive efficiency for ACR
With the cloud-native Digital Commerce Platform and Commerce Execution Platform , Emporix , Avatria & Celonis are helping AmerCareRoyal drive better outcomes .
With its leading cloud-native Digital Commerce Platform and Commerce Execution Platform ( CXP ), Emporix enables wholesalers , distributors , manufacturers , retailers and brands to utilise insights and ultimately deliver better outcomes .
“ So many commerce systems were built more than two decades ago : before the millennium and even before the cloud itself ,” explains Eberhardt Weber , Emporix ’ s Founder and CEO . “ We decided to build a new cloud-native and API-first commerce platform from the ground up , with a focus on enterprise businesses in B2B and also sophisticated B2C business models .”
Emporix worked with its preferred integration partner in North America , Avatria , on implementing the Digital Commerce Platform for AmerCareRoyal , a leading supplier for disposables used in the catering , janitorial , sanitation , industrial , hospitality and medical industries .
“ AmerCareRoyal had been a customer of Celonis and they were working heavily with their business process mining capabilities to identify bottlenecks and streamline their processes ,” Weber explains . “ Now , together with Celonis , Emporix has developed a new product called Commerce Execution Platform ( CXP )” CXP helps organisations optimise outcomes by leveraging up- and downstream process insights to guide and drive the orchestration of multi-step scenarios .
Celonis , the global leader in Process Mining technology , was central to AmerCareRoyal ’ s ongoing process transformation initiatives . Now , Celonis ’ process intelligence facilitates the end-to-end orchestration that has made the Commerce Execution Platform indispensable for AmerCareRoyal .
When Weber introduced the platform to Jeff DeSandre , AmerCareRoyal ’ s CIO , he says he immediately realised that he is a visionary .
“ That ’ s why we decided to start together with AmerCareRoyal for this new product ,” Weber explains . “ And then they realised that they were looking also for a B2B platform for their customers , so more like a self-service portal . This is where Avatria came in , because they customised and integrated this solution based on our digital commerce platform .”
After Avatria completed the initial implementation , they began to transition to ACR resources , shifting to an advisory role .