Technology Magazine September 2024 | Page 25

“ It ' s no longer enough to have the best or fastest technology ; customers are far more informed and expect a mature engagement just to earn a seat at the table ” a true hybrid approach to the market . This means a continuous and consistent experience , regardless of the underlying infrastructure . On the core side , which is the product side of the data centre , we ’ re now delivering market-leading technologies . There ’ s been significant investment from NetApp , and we ’ ve expanded our portfolio to the broadest it ’ s ever been in the company ’ s history . Earlier this year , we also made a big move into the SAN market , a space we hadn ’ t competed in before .

“ From a hyperscaler perspective , all three major players – AWS , Azure , and Google Cloud – now have a first-party offering with NetApp . Each has its own
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