WESTFALIA FRUIT
From spreadsheets to smart farms Andre ’ s journey with Westfalia Fruit is a testament to the company ’ s potential .
“ Westfalia was one of my clients when I was in PwC ,” Andre recalls . “ I loved the company , I loved working with the company and helped the company grow substantially over the years that we outsourced all of the IT .”
His transition from external consultant to internal executive underscores the importance of technology in Westfalia ’ s operations .
As the Group Integration and IT Executive , Andre ’ s role is pivotal in ensuring that technology enables the company to deliver its core business efficiently .
“ My role in the company is ensuring that we apply our technology in a way that helps us deliver our core business , which is delivering fruit all over the world and ensuring that it ’ s delivered correctly and efficiently ,” he states .
Taking fruit from farm to fork The fruit industry has undergone a radical transformation in recent decades , with technology becoming indispensable at every stage of production and distribution . “ Technology has become endemic in the modern fruit business of today ,” Andre says . “ It seems , in recent memory , there was nothing that was electronic , but that
XXXXXX is CEO no , longer the case .”
Company
332 September 2024