WESTFALIA FRUIT

Through the use of sensors in orchards ,

Westfalia has allowed for precise monitoring of growing conditions ,

THE WEAREWATER FOUNDATION ESTIMATES AGRICULTURE ACCOUNTS FOR ABOUT

OF GLOBAL WATER CONSUMPTION ON AVERAGE

Data harvesting and analysis are key challenges ahead . “ Harvesting the data out of those and continuing to augment our existing data platforms . That ’ s what ’ s going to be the challenge ,” says Andre .

This focus on data will enable Westfalia to make increasingly sophisticated and accurate decisions , from predicting market trends to optimising growing conditions .

One technology Andre is keeping an eye on is blockchain . With its incorruptible smart contract capabilities , this could provide the tracking and certification of fruit in a way that meets compliance and in a much more streamlined way .

“ With current technology there are still gaps , and that leads to the consumer having gaps in their information for them to make the right choice based on things like ethical sourcing of the fruit ,” Andre explains .

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