DIGITAL TRANSFORMATION
“ SAP BTP can manage the corresponding increase in resource demand without needing to invest in new hardware ”
GEORGIA TANGALAKIE HEAD OF BUSINESS TECHNOLOGY PLATFORM UK & I , SAP
leaders to identify specific goals and challenges that the chosen platform can address , in addition to making sure that the platform is able to grow successfully to suit a specific business . In this way , businesses can create accurate workforce plans and identify trends within their company to enable companies to drive more informed decision-making and strategic planning .
“ Insights gained from combining product data , customer feedback , sales information , and marketing
data can be used to create personalised customer experiences ,” says SAP ’ s Head of Business Technology Platform UK & I , Georgia Tangalakie . “ Data-driven planning and analysis allows businesses to better understand the financial implications of decisions through unifying data from multiple areas of the business .”
Equally important is the emphasis on security and compliance , particularly as the cyber threat landscape continues to evolve . As threats increase , companies must ensure that they meet clear security requirements and maintain customer trust .
Solutions at this scale can allow organisations to streamline operations , enhance collaboration and respond quickly to market demands . Moving forward , this will be essential for a business future-proofing itself and positioning itself for greater longterm success . technologymagazine . com 81