AI
The EU AI Code of Practice’ s three key requirements for companies developing general-purpose AI models:
• Transparency
• Copyright compliance
• GPAI with Systemic Risk( GPAISR)
As the EU’ s voluntary AI Code of Practice has become the latest battleground, tech and AI companies are forced to pick sides in a debate that goes beyond technical standards to fundamental questions about power, values and the future of human-machine interaction.
The EU AI Code of Practice: Making technology and AI leaders pick a side The EU’ s code is a 50-page document that could determine how the most powerful AI systems in the world operate.
The focus in the code on generalpurpose AI models shows a key insight into what the world is worried about – as unlike previous technologies, these systems can be deployed across countless applications with minimal modification.
ChatGPT, Claude and their competitors are capable of writing code, analysing legal documents, tutoring students or generating marketing copy. That versatility makes them very valuable and potentially dangerous in equal measure.
148 September 2025