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REVENUE: US $ 391BN( FISCAL YEAR ENDING SEPTEMBER 2024) EMPLOYEES: 164,000 CEO: TIM COOK FOUNDED: 1976

Apple is a major force in consumer technology, built around a tightlyintegrated ecosystem of hardware, software and services. The iPhone continues to be its flagship product and the gateway to its high-margin Services division, which includes the App Store, Apple Music and iCloud. While facing challenges in new product performance, Apple is making long-term bets on future platforms with the Vision Pro headset for spatial computing and a privacy-centric approach to AI with Apple Intelligence. Its dominance in brand loyalty and ecosystem lock-in provide a powerful defence against competitors. WATCH NOW New things on the way from Apple

Tim Cook, CEO, Apple

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