DIGITAL TRANSFORMATION
“REAL AI TRANSFORMATION IN THE SUPPLY CHAIN REQUIRES CONNECTING THE WHOLE DOMAIN”
Sheldon Monteiro Executive Vice President and Chief Product Officer Publicis Sapient
Playing the long game Having observed technology cycles over three decades, Sheldon urges leaders to take a macro view of the current hype cycle, grounding his outlook in economic history.“ Looking across 30 years of technology waves – from clientserver to mobile and AI – adoption always follows Carlota Perez’ s deployment framework,” he says.“ First comes irrational exuberance and speculative capital, followed by a market correction.
“ Crucially, real economic transformation doesn’ t happen during the gold rush; it happens after the crash when infrastructure matures and society adapts. As leaders navigate AI today, the question isn’ t just how fast to adopt, but how to build for the durable structural shift that follows.”
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