ASIA is priceless . It ’ s also very difficult to hire people in this particular area , as it ’ s in high demand and there is a significant skills gap .
“ Additionally , there is an opportunity in advertising for artificial intelligence ( AI ) and machine learning ,” continues Moy . “ Whilst AI solves problems like humans , machine learning is understanding a pattern , which we can apply to how consumers consume products or services .
“ Lastly , there are opportunities in big data , which is being used by Google and Facebook . It targets different types of advertising depending on the consumer .”
Cloud implementation Upon joining DDB , Moy found that a number of its operations were siloed , particularly within the procurement
‘ DDB has partnered with VEEAM to support its disaster recovery strategy ’
space . With departments purchasing their own systems to undertake similar functions , Moy worked to standardise DDB ’ s IT infrastructure and procurement capabilities across its Asia operations with the support of its parent company , Omnicom .
“ Standardisation has helped get us gain bigger discounts for procurement , as we ’ re one big global company when purchasing equipment , services or systems . We also see what is going on in the world in other offices ,” comments Moy .
“ Our standardisation has also helped our IT teams focus on technical skills . Members are able to be trained faster , reducing issues with compatibility .”
Having moved DDB ’ s email systems into the cloud , Moy has also migrated its office apps and company data . “ Migrating our global apps to
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