Technology Magazine April 2018 | Page 104

DDB WORLDWIDE
the cloud has enabled global access ,” he says . “ We don ’ t have to be worried about owning equipment , as it ’ s in a local data centre . Also , cloud technology helps us with business continuity .
“ We ’ re very flexible and fast to offer services . We have the technical skills because we are limited on standardisation and infrastructure to certain brands .”
Enhanced flexibility Throughout DDB ’ s cloud transformation , multiple cloud platforms have been implemented to enable the business to utilise both public and private clouds , providing further choice and flexibility to its clients .
Whilst Hewlett Packard Enterprise ( HPE ) has been instrumental to DDB ’ s infrastructure overhaul , the use of Amazon Web Services ( AWS ), Microsoft ’ s Office 365 , Office Suite , email , and Azure , as well as Adobe , has seen the company ’ s operations become strengthened throughout the region . “ Clients tend to inform us of the Video : The Link ‘ Guide Dog ’ DDB Group Hong Kong
104 April 2018