ASIA insurance customer changed with it ? de Oude believes that in this digital age , the customer is more time constrained than ever before and organisations need to be able to respond effectively in order to succeed .
“ Providing an easily accessible service in a trustworthy and efficient way is actually what people value , possibly even more so than a good price ,” he says . “ Customers have previously been put off life insurance because of traditional practices in the industry . At Singapore Life , we have taken steps to empower our clients with enabled artificial intelligence to create an environment of unified ease and transparency .” de Oude points to the traditional method of obtaining life insurance that required a medical check-up from a pre-assigned list of approved doctors in the first instance – a process that
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