SINGAPORE LIFE
The Singapore Life team
has now been replaced by interactive smart technology that can understand complex medical information .
This , he feels , is turning the tide for life insurance customers . Singapore Life is removing the pain points in order to encourage customers to take the initiative to purchase life insurance .
Singapore Life was registered first and foremost as a technology company , obtaining the necessary licences along the way in order to become a technology focused insurance provider . Now in sixth month of retail operations , de Oude has overseen this technological shift and is the first to admit that with digitisation comes with its share of challenges , especially in an industry that he described as “ fundamentally broken ”.
“ With technology there are risks . The difference in today ’ s market is that it ’ s much more bite-sized whereas before , it was mired in paperwork and red tape ,” he says .
“ With today ’ s technologies , you have to be nimble . You have to look at it as a continuous optimisation process , and there is always room for evolution and change . At Singapore Life , we are constantly enhancing and improving . It ’ s all
120 April 2018