about implementing new user experiences as we need them .”
As technology continues to define the industry , trends begin to emerge from organisation to organisation . Artificial intelligence , blockchain , big data and automation are just a few of the “ buzzword ” technologies that continue to dominate the fintech conversation . de Oude recognises that while these technologies are becoming more prominent , it is important to understand and recognise that a company must not fall into a trap of implementing technology for technology ’ s sake .
For him and Singapore Life , the organisation will always look at how technology can provide true value for the most important stakeholder in the acquisition funnel : The customer .
“ While technologies like blockchain do have some really solid solutions for businesses , at the end of the day , the customer doesn ’ t always see it and it may not provide additional benefit to customer ,” he says . “ So , our view on technology has been and will always remain , focus on
“ Having the Zurich portfolio has helped us to accelerate some of the development work we ’ ve needed to do , which in turn has put us in a better position for the future ”
Walter de Oude CEO , Singapore Life
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