Understanding the needs of its customers , aswaaq aims to guarantee an exceptional shopping experience every time through the use of innovative technologies
Dedicated to the customer experience both online and instore , aswaaq has undergone a significant digital revolution across its entire service portfolio . Grasping that the traditional ‘ weekly ’ shop has become a somewhat outdated concept , shoppers are now shifting towards purchasing goods on the go , driven by the adoption of increasingly busy lifestyles and transforming expectations surrounding not only the quality of perishable goods , but the way in which such products can be accessed , bought and stored .
Established 10 years ago , aswaaq has won a number of awards surrounding the quality of its products and ongoing focus on personalised services . “ Our concept is really to provide services in communities around the city of Dubai . The city is growing , and it ’ s difficult for people living on the outskirts to get the essential services that they otherwise require ,” observes Deputy CEO , Affan Al-Khoori . Joining aswaaq back in the mid-2000s , Al-Khoori has seen the company grow exponentially , seeking ways to gain an edge over the competition by catering to the changes in consumer preferences and evolving pace of the retail market . “ We don ’ t aim to become a destination store like much of our competitors ,” adds Al-Khoori . “ We ’ re more convenient . In a way , we ’ re trying to make customers comfortable so they come more frequently . We try to make the shopping experience as fast as possible , which is the opposite strategy of what big stores are
220 April 2018