Personalised shopping
MIDDLE EAST doing by increasing the amount of time the customers spend in their store .”
Personalised shopping
Guaranteeing convenience through utilising digital tools , aswaaq provides a complete interactive shopping experience for its customers , both online and in-store . The company ’ s new unmanned store particularly highlights how customers are continuing to embrace new digital services , such as fingerprint technology . Customers are able to enter the store through this technology , purchase products and check out without using cash or credit card , as all services are linked to the customer ’ s mobile phone , explains aswaaq ’ s www . gigabitmagazine . com 221