model that within a data warehouse ,” reveals Dynes . “ They partner with us and companies like Snowflake to build joint cloud service offerings for people looking to have a ‘ data warehouse in a box ’ solution . Talend provides the tooling so , for SMEs , and even slightly larger companies , it means they don ’ t have to stitch it all together themselves and can get a pre-canned solution , which can still be customised .” Talend also works with the likes of Capgemini , spending a lot of time with emerging partners in India to lay the groundwork for expansion and significant customer operations in Bangalore .
Dynes highlights Talend ’ s focus on product leadership with a ruthless execution to build the best product as something which sets it apart from other vendors in the market . “ We ’ re very product-centric and try to engage the customer to champion their story and build out something that will deliver real value for them . When you start applying data to do something interesting it delivers great stories about what our customers do ,” he says . “ At Air France they asked : what if somebody was to lose their headphones ? What if we could track somebody down via social media using their seat number ? It ’ s an amazingly simple thing to do , but something anyone can appreciate . At the heart of that lies a simple algorithm gathering several strands of data and stitching them together instantly to achieve a result .” That level of customer service distinguishes Air France from other airlines so it ’ s something it strives to invest in . “ Each and every traveller is unique ,” confirms Gauthier Le Masne , Chief Customer Data Officer at Air France . “ With our big data and Talend platform , we offer ‘ made-just-for-me ’ travel experiences , from purchase planning through the post-flight stage .”
Talend also helps Lenovo , one of the world ’ s largest PC vendors , eke out additional margin in a competitive market by analysing the heat maps of customer behaviours . “ What they ’ ve been able to do is analyse the products people buy and the configurations of laptops they are putting together to optimise that experience ,” says Dynes , who explains Lenovo can now offer preconfigured iterations it knows are best suited to its buying community . It ’ s an approach that has delivered an 11 % increase in revenue per retail
27