DIGITAL DISRUPTION
“ It ’ s clear that data integration is becoming such a hot-button topic and only going to grow . It ’ s still a very technical area of the industry , but the outcomes we ’ re able to achieve are pretty spectacular ”
– Ciaran Dynes , Senior VP of Product Management , Talend outlet , something Dynes rightly describes as “ phenomenal ” in such a challenging space , highlighting the results that can be achieved simply by analysing the data you already have . “ Our focus is to enhance customer satisfaction through marketing tactics ,” says Marc Gallman from Lenovo ’ s Big Data Architecture Global Business Intelligence team . “ Combining all our data through Talend has helped us better know our customers and better serve them .” Meanwhile , Talend is on track helping pharma giant AstraZeneca target revenue expansion of $ 7bn ( from $ 18bn to $ 25bn ). “ On the financial side they ’ re looking at how they can reduce the overall cost of their reporting and better manage it ,” explains Dynes . “ It ’ s been a consolidation of eight different SAP systems globally to provide one single view of the ledger . It ’ s amazing how
28 April 2018