DIGITAL DISRUPTION
cart abandonment . “ What ’ s the likelihood of the customer going through to payment or leaving the site with items unpaid for ?” he asks . “ We all do it while checking prices for items against other retailers online . We ’ re trying to predict when this will happen , and why , so the retailer can offer this customer a voucher – which might be free shipping or a discount . You ’ ll see the 10 % introductory offer used by many online retailers . It ’ s not particularly sophisticated to offer that to every customer , so if you ’ re an existing customer what other things can they encourage you to try ? That ’ s a classic machine learning classification grouping and regression testing algorithm that we see quite a lot . The likes of Siemens and GE are already doing predictive maintenance on aircraft and wind turbines in this way .”
Dynes maintains that as companies develop their use of end-to-end cloud-based analytics tools , ethical use of data should paramount . “ We ’ ve been pushing that agenda for a few years now . We can ’ t influence as a small company but the software industry has to take responsibility for its part in making sure people use information appropriately and keep it secure . Collectively as an industry these things have a very unsavoury negative impact , but technology can be used for good and that ’ s what we ’ ll continue to strive for .” He concludes : “ It ’ s clear that data integration is becoming such a hotbutton topic and only going to grow . It ’ s still a very technical area of the industry , but the outcomes we ’ re able to achieve are pretty spectacular .”
30 April 2018