T-MOBILE
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T-Mobile Chief Technology Officer Neville Ray , second left , and executives including Executive Vice President of Communications and Community Engagement Janice Kapner President Mike Sievert , center , CEO John Legere , second from left , and CFO Braxton Carter
COMPANY FACTS
• T-Mobile ’ s customer base has increased by 46mn since 2013 , reaching 79.7mn at the end of 2018
• T-Mobile added 2.4mn subscribers to its network in Q4 2018 , its best quarter ever
• T-Mobile has tripled its 4G LTE coverage since 2015
• Revolutionary CEO John Legere took office in 2012
Salesforce CRM platform to its brand , as well as significantly increasing the efficiency with which its representatives can manage pipelines through a deeply intuitive user interface . Pardot , Salesforce ’ s CRM-integrated B2B marketing automation solution , enables T-Mobile ’ s marketers to create , launch , and manage campaigns and initiatives with ease , ramping up their lead generation rates .
This technological focus on the customer , coupled with T-Mobile ’ s
APRIL 2019