Technology Magazine April 2019 | Page 135

135 “ We have the best damn care team in the business – at this point , that ’ s not even up for debate ”

— John Legere , CEO at T-Mobile just occurred , as we ’ re seeing radical efficiency appearing in our business ,” Drake said . “ From a lead generation perspective , we ’ re using Pardot to prioritise who we should be contacting , Einstein is going in in the near future to help us become more intuitive and predictive about who we should be calling and what our most qualified leads are ,” he continued . “ It ’ s enabling our teams to put the next natural customer experience step into place .” Lightning has enabled T-Mobile to personalise the
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