CLICK TO WATCH : ‘ PLYMOUTH ROCK ASSURANCE 30 SECOND TV SPOT ’
145 response channel about 10 years ago to see if we could make the economics of growing through direct distribution work . We also needed to help our agency channels compete in a digital marketplace .” While initially a pilot venture , failure was not an option . Plymouth Rock needed to build an economical and scalable direct business to compete in the marketplace and to fuel growth . Over the past decade , it has transformed into a multi-channel distribution model .
Plymouth Rock ’ s goal is for its Direct Response Channel to be a partner to its agency channel , as opposed to a competing business . “ From the initial launch of the Direct Response Channel through today , our focus has been helping the Plymouth Rock Enterprise compete in this evolving digital landscape . We are continually on the hunt for new marketing sources , partners , and technology to leverage for the benefit of our agents ,” says Lyons .
Since being founded in 1982 , Plymouth Rock has expanded significantly across the northeast US . Initially , Plymouth Rock distributed its products in Massachusetts and eventually
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