PLYMOUTH ROCK ASSURANCE
146 moved into New Jersey in 1992 . It also has been active with independent agents in Connecticut and New Hampshire for more than 20 years . Currently , Plymouth Rock ’ s Direct Response Channel is actively writing in New Jersey , Pennsylvania , Connecticut and New Hampshire . The company plans to enter New York in the latter part of 2019 .
As the market changes and develops , Plymouth Rock no longer just competes with local rivals . National and global companies also have become competitors . “ Our direct national competitors have economies of scale in terms of their marketing and telesales acquisition dollars ,” says Lyons . “ In many cases , they have thousands of sales reps in their sales centers and very large national advertising budgets . To compete with that , we have to be extremely targeted and selective about where and how we spend our marketing dollars and how we sell our product .” In many ways , Plymouth Rock is maintaining an entrepreneurial startup mentality as it grows . It is careful how it spends its money and the relationships
APRIL 2019