it forms , and it is adept at listening to each colleague within the fast growing organization .
A significant advantage for Plymouth Rock is its deep understanding of the market and how consumer needs and expectations continue to evolve . Lyons is keenly aware of the shift to self-serve in the market and what this means for his organization . “ Back in the old days of insurance , it was routine for customers to go to their local agent to buy insurance products , face to face . Nowadays , many customers want to be able to transact right from their smartphone or tablet and buy the product online or over the telephone . However , they still seek the comfort and confidence of knowing that there ’ s a licensed agent ensuring they make the right decisions . That ’ s the key to direct distribution . How do we make it easy for the consumer to buy the product , while still feeling well served and well informed ?”
In order to provide the best possible experience for customers in a changing landscape , Plymouth Rock has worked with innovative startups that might otherwise be seen as disruptive competition . “ We ’ ve worked with a lot
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EXECUTIVE PROFILE
Tom Lyons Tom Lyons is the Chief Operations Officer of the Direct Response Channel for the Plymouth Rock Management Company of New Jersey . He is responsible for all aspects of Plymouth Rock Assurance ’ s auto direct‐to‐consumer marketing and sales efforts , marketing analytics activities , and inbound and outbound Sales Center operations . He also oversees all aspects of Teachers ’ Insurance Plan of NJ .
Tom joined Plymouth Rock in 2007 as a Marketing Representative in the Prudential Agency Management Division . The following year , he became the first Supervisor of Plymouth Rock ’ s Direct Sales Center , eventually being promoted to the Director position . In this capacity , he built out and oversaw the growth of the inbound , outbound and telemarketing sales operations . tlyons @ plymouthrock . com
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