“ What sets Plymouth Rock apart from our competitors is that we try to form really strategic partnerships with these companies : it ’ s not just one size fits all ”
— Tom Lyons , Chief Operations Officer , Direct Response Channel , Plymouth Rock Assurance of insurtech companies both from a technology and a distribution perspective ,” says Lyons . “ What sets Plymouth Rock apart from our competitors is that we try to form tailored strategic partnerships with these companies . It ’ s not just one size fits all .” For example , the insurer has partnered with other alternative distribution partners , which it calls Super Agents , throughout the country . The company has integrated with these partners through LeadCloud , a leading data integration partner . “ Regional direct writers need to be scrappy and agile in how we form partnerships and how we integrate with them ,” Lyons emphasizes . There ’ s a fine line to those arrangements , but several have worked out well for Plymouth Rock and its partners . “ Transparency and collaboration is at the forefront of how we form these strategic partnerships to ensure win-win relationships ,” says Lyons .
As well as startups , Plymouth Rock maintains relationships with more established tech partners in order to leverage the latest technology for a truly superior customer experience . Working with Salesforce . com , a customer relationship management ( CRM ) system , gives the company a unified 360-degree view of both current and prospective customers . “ We monitor the customer journey all the way throughout their lifecycle with us through every touch point ,” Lyons explains . “ We understand if they like to communicate with us via email , chat , text or phone , so we can tailor the customer experience specific to those individuals . In addition , partnerships with IBM and Acxiom are instrumental for data management . We are pursuing multichannel marketing , where we execute a variety of different marketing
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